Wednesday, February 4, 2009
What a Real Estate Agent Will Do For You
A residential real estate agent will offer you several key services that can help you buy or sell a property. There may be a few cases where you might be better off without one, but in most situations you will find their services invaluable.
Helpful in Buyer's and Seller's Markets
In a seller's market, you may be tempted to think that you do not need a residential real estate agent, as buyers gobble up everything placed on the market at top speed. Yet, while you will probably be able to sell your home without an agent in this type of market, you may not have the expertise to know what if you got the best price.
Real estate agents have inside information about the comparable value of other homes in your neighborhood and can help you figure out how much you can demand from a buyer.
And when conditions have moved into buyer's market territory, an agent can come in really handy. When you really need your home to stick out among all the rest, an agent has the expertise in how and where to list your home. An agent can give you tips on the most important upgrades you should make to your house and the best ways to organize and present your home to potential buyers.
Professional Photography Services
Real estate agents know how important professional, attractive pictures of your home are in selling it for the best price. Many potential buyers and their agents will not even look at MLS listings without pictures. People are very unlikely to drive out and take a look at a house for sale if they do not even have a preliminary glimpse of it.
And even if you consider yourself an able photographer with good Photoshop skills, the real estate agent's professional contacts are much better because they specialize in making a home look its absolute best.
In addition to getting you some excellent photographs of your home, an agent is in charge of marketing your home to the widest selection of buyers possible. This means putting up professional-looking, quality signs, placing your home on several multiple listing services (MLS) and perhaps even adding links to virtual tours for the convenience of potential buyers.
He may even advertise your home through fliers and mailers. All of this takes a lot of the work and cost off of your shoulders, allowing you to go about your life as normal while the agent does the work of selling your home.
Good Sales Tactics
Many people are not comfortable with the fine art of persuasion. Residential real estate agents are typically in their field because they are competent salespeople who know how to entice and influence buyers. This can come in handy when buyers come through your home during open houses or on scheduled visits as the agent can help them picture themselves owning your home. They can point out all the best features and really make the sale seem exciting.
Real estate agents also do the entire price and term negotiations for you. This means you have a professional on your side, lobbying to find you the most profitable deal whether you are buying or selling. That is can certainly be an advantage worth paying a small commission for!